What is SEO keyword Research?

Keyword research involves identifying words, phrases, and queries that have significant search volume to enhance the visibility of a website

author image
By Arrow07


Last updated on Jul 21, 2023, at 12:08 pm IST

Posted on Jul 18, 2023, at 01:18 pm IST

Keyword research is a process used by individuals to search for specific requirements or information they are seeking. When performing a search on Google, the search engine results pages display relevant web pages that match the entered keywords.

Ranking highly for a specific keyword in Google can be challenging due to the presence of numerous competitors who have implemented superior SEO strategies compared to yours.

Keyword research plays a crucial role in uncovering targeted queries, assessing their popularity, evaluating their difficulty ranking, and gathering additional insights.

What is Keyword Research?

Keyword research involves identifying words, phrases, and queries that have significant search volume to enhance the visibility of a website. It encompasses evaluating the relevance of keywords to individual web pages, ensuring that users can easily locate the most suitable page to address their specific search intent. Additionally, keyword research entails categorizing search queries based on various stages of the user journey and search types, including transactional, navigational, and informational queries.

Effective keyword research facilitates optimal user experiences by enabling:

  1. Shoppers to easily find the relevant product pages for their purchasing needs.
  2. Users seek detailed instructions or information to locate in-depth explanatory pages.
  3. Individuals are researching a particular person or brand to access comprehensive details about them.

When conducting keyword research, it is crucial to assess whether investing effort to rank highly on a specific keyword is worthwhile in terms of attracting valuable visitors. It is important to recognize that not all traffic holds the same value, emphasizing the need to prioritize keywords that align with the website's goals and target audience.

Importance of Keyword Research

A search engine is a relevant information platform when a user searches

for any informational queries with an exact match keyword, it will show you the results that you are looking for. 

Google focuses on providing the user with the desired results so that it should be predominant and match the user's query. Google keyword helps businesses to grow and take them to their potential customers. 

Google Keyword research is an inbound strategy used by marketers so that audience arrives and visits your website for a specific query that they are searching over the web.

When conducting keyword research, there are several important points to consider:

  1. Relevance: Focus on finding keywords that are highly relevant to your website, content, and target audience. Aligning your keywords with the intent of users is crucial for driving qualified traffic.
  2. Search Volume: Evaluate the search volume of keywords to understand their popularity and potential reach. Targeting keywords with higher search volume can help attract more traffic, but also consider the competition for those keywords.
  3. Competition: Assess the level of competition for each keyword. Highly competitive keywords may be more difficult to rank for, especially if you are starting with a new or less-established website. Consider targeting a mix of competitive and long-tail keywords for better chances of ranking.
  4. Long-tail Keywords: Long-tail keywords are more specific and usually consist of longer phrases. While they may have lower search volume individually, they often have higher conversion rates and can be easier to rank for. Incorporate a mix of long-tail keywords into your strategy.
  5. Search Intent: Understand the intent behind different search queries. Are users looking for information, products, or specific services? Align your keywords with the search intent to provide relevant content that satisfies user needs.
  6. Keyword Difficulty: Evaluate the difficulty of ranking for specific keywords. Tools and metrics, such as keyword difficulty scores, can help you determine the competitiveness of keywords and prioritize your efforts accordingly.
  7. Trends and Seasonality: Consider the trends and seasonality of keywords. Some keywords may experience fluctuations in search volume throughout the year or be influenced by current events. Stay updated to adapt your keyword strategy accordingly.
  8. User Experience: Keyword research should ultimately aim to improve user experience. Ensure that the keywords you target lead users to relevant and valuable content on your website, helping them find the information or solutions they are seeking.
  9. Analytics and Monitoring: Continuously monitor the performance of your chosen keywords. Analyze the organic traffic, rankings, and conversions associated with each keyword to refine and optimize your keyword strategy over time.

By considering these important points during keyword research, you can develop a targeted and effective strategy to optimize your website's visibility, attract relevant traffic, and achieve your desired goals.

There are 4 primary types of search intent:

  • Informational (your prospects want to learn something)
  • Navigational (they are looking for a specific company or website)
  • Transactional (they are comparing specific products and are almost ready to purchase)
  • Commercial (they are prepared to buy now)

Keyword Research Tool 

Keyword research tools or SEO tools help you to better research and provide you with more keywords to target. Keyword research tool helps you to gain ideas based on exact match keywords and phrase match keywords based on the ideas. 

More keyword research tools are:

  1. Ahrefs  
  2. SE Ranking
  3. SEMrush  
  4. Ubersuggest  
  5. Free Keyword Research Tool
  6. Google Keyword Planner
  7. SECockpit 
  8. Keywords Everywhere
  9. Moz  
  10. KeywordTool.io 
  11. KWFinder


Keyword research is a vital component of any successful SEO strategy. It involves finding relevant keywords that align with your website, target audience, and search intent. By considering factors such as search volume, competition, long-tail keywords, search intent, and keyword difficulty, you can uncover valuable insights to optimize your content and improve your website's visibility in search engine results.

Through effective keyword research, you can target keywords that attract qualified traffic, increase organic rankings, and drive conversions. It enables you to understand user behaviour, align your content with their needs, and enhance the overall user experience. Regular monitoring and analysis of keyword performance allow for continuous optimization and refinement of your keyword strategy.

By incorporating keyword research into your SEO efforts, you can better position your website to rank higher in search engine results, gain visibility in front of your target audience, and ultimately achieve your online goals.

Share on

Subscribe to see what we're thinking

Subscribe to get access to premium content or contact us if you have any questions.

Subscribe Now